Digital Marketing
Pay Per Click
What is 'PPC'
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword ‘Google Shopping Management’ our ad might show up at the top of the Google results page.
Advantages of pay-per-click advertising
The benefits of running PPC advertising include:
- Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
- Targeted - you can choose your audience according to demographics like location, language and device
- Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
- Customisable - as you run your campaigns, you can make many small adjustments to improve based on what works best.
- Training resources - there are many (often free) online courses and training materials to help you develop your skills.
- Fast - you will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.